IT REQUIRES A GOOD AMOUNT OF COMMUNICATION
Regardless of which channels you decide to sell on when implementing the Omni channel marketing strategy, one of the things that are key to his success is communication. And even though this may sound like something that is very easy, we have just tell you that it is usually the downfall of most businesses. In order for you to get all of the different channels to work in unison and completely in sync you have to make sure that all of your back office systems communicate with each other at all times. This also means that every single person on you’re on your team also has to speak to each other constantly, and that can be a real challenge. The conflicting priorities and different personalities of your employees, people in the marketing department, your customer service teams, shop floor assistance and more, are usually the biggest challenge for most retailers, and if you want this strategy to be successful you need to make sure that they communicate smoothly. This means that you need to start thinking about the strategy right from the moment you start hiring people, and when you’re in the process you need to make sure that you’re hiring individuals that are on board with your mission and goal for your business, and that have the same objective as you do, because that is the only way you will get this strategy to be a success for your business in India.