Here Is Why Multichannel Selling Can Be A Bad Idea.
d) Opportunity to share your profits
The bad news about online marketplaces and other selling channel is that you do not take the whole bread home. Despite your struggles with marketing and brand awareness, the platform will receive a share of your profits. This means you share your profit with partners who are not supporting you in your challenges. Their only input is providing a platform to interact with your customers and nothing else. So, if you are the type of entrepreneur who wants to take the whole share of their profits home, multichannel selling is a bad idea.